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			What’s your intent? To grow your business? Share your story? Explain something technical? Discerning the right mix of Public Relations, Marketing, and Technical tools to do the job can be tricky. INTENT can help. Together, we’ll:   1. Define your intent.   2. Plan and communicate using the right tools for the job.   3. Help you to relate to your publics.   4. Achieve your goals!      PUBLIC RELATIONS TOOLBOX Listening and planning TOOLS • Communication   audits • Content analyses • Focus groups • Surveys and polling • Communications   plans • Crisis/issues plans • Identity plans Telling your story TOOLS • Advertorials and opinion pieces • Annual reports • Blogs • Brochures • Campaigns and events • Case studies • Community relations   activities • Corporate responsibility   programs • DVDs • Histories • Media relations/publicity • Pod- and vodcasts • Newsletters • News releases • Online newsrooms • Special mailings • Speeches • Trade journal articles • Web sites			MARKETING TOOLBOX Research and planning TOOLS • Competitive analyses • Focus groups • Surveys and polling • Marketing plans Promotional TOOLS • Ads - print, Web, broadcast • Branding • Campaigns and events • Case studies • Collateral - brochures, fact sheets, newsletters,   product specs • Copywriting • Direct mail - including variable data and landing sites • DVDs • News releases • Product launches • Publicity - trade and general media • Trade show booths • Web sites, online content, pod- and vodcasts   TECHNICAL TOOLBOX • Case studies • Collateral - brochures, fact sheets, newsletters,   product specs • DVDs • News releases • Publicity - trade and general media • Trade journal articles • Web sites, online content, pod- and vodcasts • White papers