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INTENT’s work is communication – developing clean, clear, uncluttered messages – delivered through the right channels. Under the umbrella of communication, INTENT provides strategic counsel and deliverables in Public Relations, Marketing, Technical Communication, and through a sub-specialty of writing and producing Histories (executive and organizational profiles, commemorative publications, and memoirs). |

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INTENT has a simple philosophy about public relations: It’s about listening and planning, and then telling your story, in order to build good relationships. |
Listening and planning.
Public relations is first about listening to what others are saying about you – in newspapers, on the Web, in group settings, and one on one. It’s about accepting good feedback. It’s about using this information to properly plan – to set targeted goals, objectives, strategies, tactics, budgets, and implementation timelines that will become the foundation for good relationships. And then, it’s about (more) …
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Marketing is the practice of the 4 P's:
Product – what are you selling?
Price – how are you pricing it?
Placement – where are you selling it and to whom?
Promotion – how are you letting the world know?
INTENT helps clients to achieve the right mix of placement and promotional activities (more) ...
You have a need for technical communication if your audience is a specialized one – civil engineers or medical doctors or environmental scientists, for example – but you still want to communicate in ways that don’t overwhelm with jargon. (more) ...
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As our world grows increasingly complex, taking a look back – at where we come from and what we stand for – becomes increasingly important. A sub-specialty |
of INTENT’s public relations practice is producing histories for executives and organizations through the mediums of books, DVDs, and commemorative publications. (more) ...
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